Uplift models are used to identify customers who are most likely to respond positively as a result of receiving some intervention. The uplift of an individual customer cannot be measured directly; it can only be estimated based on groups of similar customers.
Our goal in such a campaign is to avoid sending offers to customers who would have purchased the product or service anyway.
Activate and send marketing interventions to persuadables, because they are the only group where targeting gives a better outcome than not targeting.
Quick start on GCP with a ready-to-use code and project
Track models with Managed Experiment Tracking and Model Registry service
Own the model anf the data
Deploy model within Platform infrastructure for seamless and troublefree operation
Insights through customer-facing dashboard
IAM: manage roles and permissions on user and domain level, or access with service account
Manage multiple environments (dev, testing, staging, etc.), trace activity and changes
Handle blueprint versions
It helps organizations gain focus on the communication targets that really matters and achieve results over and above current approaches.
The platform provides multichannel support such as assigning the best CSRs, offering specific self-serve options or specifying a faster connection time.
The best campaing and uplift model go beyond just sending the right communication to the righ people. It can further help to ensure powerful positive customer experience across channels and profitable growths in customer relationships.
The Campaign and Uplift Modelling blueprint is not just a model. It’s a full suite of solutions that allow you to leverage the built-in dashboard to analyze and optimize your campaigns.
Suggested treatments are uploaded with a click to Google Analytics as custom audiences, enabling you to create specific, personalized campaigns.