While the customer’s service needs remain individual, it is increasingly difficult to approach customers individually through centralized operations.
Customer segmentation starts with data. To meet their needs and market to them appropriately, your business must evolve away from a one-size-fits-all approach with a stable segmentation framework. This is where we come into play.
We facilitate your company’s ability to find the most valuable client types for your business and effectively market to them.
Quick start on GCP with a ready-to-use code and project
Ready made data pipelines to transform GA360 events to features
Track models with Managed Experiment Tracking and Model Registry service
Own the model and the data
Deploy model within Platform infrastructure for seamless and trouble-free operation
Automatic deployment, training and operation - only lightweight configuration needed
Insights through customer-facing dashboard
It makes the best use of your data to implement precisely defined market segmentation in your marketing and service delivery to maintain competitive advantage
After mining and cleansing your data, all you have is the most accurate and relevant information about the customers.The primary objective of segmentation is to remove the unimportant clutter of information and keep what is useful and actionable on your desk.
With clearly defined customer segmentation and contact profiling, you can know who your customers are, where they are, and what they need better.
The Customer Segmentation blueprint is not just a model, but a full suite you can use to leverage the built-in dashboard and create and analyze your own customer segments.
You can activate predictions directly in the Google Marketing Ecosystem by uploading suggested treatments to Google Analytics as custom audiences.
Customer Segmentation enables you to create specific, personalized campaigns for specific audiences.