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Campaign and uplift modelling

Campaign and uplift modelling

Uplift models are used to identify customers who are most likely to respond positively as a result of receiving some intervention. The uplift of an individual customer cannot be measured directly; it can only be estimated based on groups of similar customers.
Our goal in such a campaign is to avoid sending offers to customers who would have purchased the product or service anyway.
Activate and send marketing interventions to persuadables, because they are the only group where targeting gives a better outcome than not targeting.

Benefits of Campaign Uplift Model through the Aliz Intelligence Platform

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Quick start on GCP with a ready-to-use code and project

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Track models with Managed Experiment Tracking and Model Registry service

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Own the model anf the data

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Deploy model within Platform infrastructure for seamless and troublefree operation

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Insights through customer-facing dashboard

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IAM: manage roles and permissions on user and domain level, or access with service account

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Manage multiple environments (dev, testing, staging, etc.), trace activity and changes

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Handle blueprint versions

About the solution

What are the benefits of Campaign and uplift modelling?

Customer centric solution

Customer centric solution

It helps organizations gain focus on the communication targets that really matters and achieve results over and above current approaches.

Multichannel support

Multichannel support

The platform provides multichannel support such as assigning the best CSRs, offering specific self-serve options or specifying a faster connection time.

Profiatble growth

Profiatble growth

The best campaing and uplift model go beyond just sending the right communication to the righ people. It can further help to ensure powerful positive customer experience across channels and profitable growths in customer relationships.

What’s under the hood?

Things you don't have to care about

Full suite of solutions

Full suite of solutions

The Campaign and Uplift Modelling blueprint is not just a model. It’s a full suite of solutions that allow you to leverage the built-in dashboard to analyze and optimize your campaigns.

Google Analytics integration

Google Analytics integration

Suggested treatments are uploaded with a click to Google Analytics as custom audiences, enabling you to create specific, personalized campaigns.