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Flush out end-season products

Flush out end-season products

Google shopping ads could be further optimized by focusing on certain items, or groups of items, instead of the entire product catalog. But how do you identify which products need an extra boost to improve sales?
By identifying these products automatically, targeting and bidding strategies become more accurate.
The forecasting and comparison module of the solution can help Marketing to check how price change affects the forecasted demand, and adjust product prices if needed. The solution highlights which products need increased focus, customized campaigns, and bidding strategies

Benefits of Flush out end-season products through the Aliz Intelligence Platform

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Quick start on GCP with a ready-to-use code and project

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Ready made data pipelines to transform GA360 events to features

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Automatized model retraining and deployment

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Own the model and the data

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Insights through cusomer-facing dashboard

About the solution

What are the benefits of Flush out end-season products?

Increased revenue

Increased revenue

Identify further patterns in the product catalog and increase sales revenue.

Controlled discounting

Controlled discounting

Boost the effect of sales on discounted products

Optimal spending on ads

Optimal spending on ads

Keep ad spending in line by flushing out products that decrease efficiency.

What’s under the hood?

Things you don't have to care about

Demand forecast

Demand forecast

The demand forecasting solution estimates expected sales for the next time period.

Comparison reports

Comparison reports

Sales targets are compared against the forecast.

Automatic product selection

Automatic product selection

Based on the difference (target vs forecast), a selection of products is created automatically.