Google shopping ads could be further optimized by focusing on certain items, or groups of items, instead of the entire product catalog. But how do you identify which products need an extra boost to improve sales?
By identifying these products automatically, targeting and bidding strategies become more accurate.
The forecasting and comparison module of the solution can help Marketing to check how price change affects the forecasted demand, and adjust product prices if needed. The solution highlights which products need increased focus, customized campaigns, and bidding strategies
Quick start on GCP with a ready-to-use code and project
Ready made data pipelines to transform GA360 events to features
Automatized model retraining and deployment
Own the model and the data
Insights through cusomer-facing dashboard
Identify further patterns in the product catalog and increase sales revenue.
Boost the effect of sales on discounted products
Keep ad spending in line by flushing out products that decrease efficiency.
The demand forecasting solution estimates expected sales for the next time period.
Sales targets are compared against the forecast.
Based on the difference (target vs forecast), a selection of products is created automatically.