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Increase efficiency of user loyalty campaigns

Increase efficiency of user loyalty campaigns

Generic campaigns in predefined steps of the user journey do not raise the attention of all customers equally. With A/B testing, you can finetune the message, but it does not optimize the whole customer base, leaving individual needs unfulfilled.
With customer lifecycle management as an umbrella solution, you can increase campaign efficiency through campaign uplift modeling and other data analytics and ML solutions.

Benefits of Increase efficiency of user loyalty campaigns through the Aliz Intelligence Platform

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Quick start on GCP with a ready-to-use code and project

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Ready made data pipelines to transform GA360 events to features

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Access and share features from a managed Feature Store

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Track models with Managed Experiment Tracking and Model Registry service

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Own the model and the data

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Deploy model within Platform infrastructure for seamless and trouble-free operation

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Insights through cusomer-facing dashboard

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IAM: manage roles and permissions on user and domain level, or access with service account

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Manage multiple environments (dev, testing, staging, etc.), trace activity and changes

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Handle blueprint versions

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Automatic PR update on new version (security patch)

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Least privilege principle security (list of needed permissions to be able to provision it per blueprint)

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Provisioning: infrastructure as a code included

About the solution

What are the benefits of Increase efficiency of user loyalty campaigns?

Increased revenue

Increased revenue

Campaign conversions will significantly increase.

Optimized campaigns

Optimized campaigns

Campaign conversions improve by performing A/B tests and optimizations.

Campaign customization

Campaign customization

For increased campaign efficiency, add treatment options to your campaign, such as different messages/visuals, discounts, coupons, free shipping etc

What’s under the hood?

Things you don't have to care about!

Customer segmentation

Customer segmentation

Launch a campaign on any existing segment or create a custom campaign with the segmentation tool.

Initialize campaign uplift

Initialize campaign uplift

Select your campaign in the uplift modeling solution. The model will learn the underlying patterns and suggest optimal variations for each customer in later initiatives.

Predictions

Predictions

The model predicts which customers from your initial segment are worth nudging and with which activity.