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User activity tracking

User activity tracking

User behavior data is the most important data for any company. It fuels the data-driven initiatives that have a transformational effect on how companies treat and manage their customers and their bran.

Benefits of User Activity tracking through the Aliz Intelligence Platform

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Quick start on GCP

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Backed up by Consultancy service

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Ready made components for further usecases

About the solution

What are the benefits of User Activity Tracking?

Customer experience

Customer experience

Once the user’s online presence and customer journey become measurable, understanding behavior patterns enables better campaign launches

Better user experience

Better user experience

With the uplift of user experience you can increase user engagement and enable better campaign planning

New pieces in your data assets

New pieces in your data assets

With this new data, you can establish the foundations for further data-driven solutions.

What’s under the hood?

Enabling Google Marketing Platform

Google Analytics

Google Analytics

Set-up and configure your Google Analytics Account.

Tag Manager

Tag Manager

Enable event tracking in Tag Manager; setup and configuration are included.

Google Ad

Google Ad

Set-up your profile; initial campaigns are included.