Benefits

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Quick and Efficient Start: Launch effortlessly on Google Cloud Platform with ready-to-use code, projects, and easy-to-integrate data pipelines for GA360 events.

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Complete Ownership and Control: Manage models with Experiment Tracking and Model Registry services, and retain full control over both the model and data.

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Seamless and Secure Operation: Deploy models within a secure, robust Platform infrastructure, ensuring a smooth, trouble-free operation with automatic deployment and minimal configuration.

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Enhanced Insights: Leverage a customer-facing dashboard to gain valuable insights and drive decision-making.

What are the benefits of Media Strategy Insourcing?

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Cost-Effective

Enables more efficient media budget spending.

funnel

Higher ROI

Building your own data strategy and directly purchasing media on GMP typically leads to better return on investment.

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Increased Flexibility

Gain independence from third parties by owning your strategic planning and connecting directly to GMP.

Technical Simplifications

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User Segmentation

Features a managed central first-party user segmentation suite: GA360 commonly used ML features and user segmentation are included (limited to GA360-based user profiles).

assessment

Customer 360 Profile (Optional)

Managed customer 360 profile suite offering ID resolution and data consent management.

Media Strategy Insourcing
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